Market Intelligence Is Becoming an Operating Capability

The New Logistics Advantage — Part 7 of 9
Market intelligence has traditionally been treated as episodic. A company purchases a report during annual planning, commissions a study before entering a market, runs a customer survey when positioning needs to change, or calls an analyst when a major decision creates uncertainty.
That model works when markets move slowly and category boundaries are stable. It is less effective when AI compresses product cycles, adjacent software markets converge,