Ford’s Reinvention Begins With Fewer Vehicles and Less Complexity

Ford Motor Company is building a smaller vehicle lineup around products customers feel strongly about and products on which the company believes it can earn durable returns. That means more emphasis on the F-150, Bronco, Mustang, Maverick, Explorer, Expedition, and commercial vehicles, and less interest in maintaining a broad lineup of sedans, hatchbacks, compact crossovers, and other vehicles that compete largely on price.Ford executives have described this as the company’s most “pa