Business Development Isn’t Dead. It’s Just Changed.

I had the pleasure of hosting the Business Development Panel at TEAM last week, joined by Jamie Burrows, Emily White and Matt Fox.
One thing became clear very quickly: despite all the talk about AI, automation and changing markets, business development remains one of the biggest differentiators between agencies that are growing and agencies that are standing still.
It wasn’t a massive surprise to me that my panel agreed on far more than they disagreed on. They all know what they are talkin