Why respecting customer privacy is good for business

Data privacy concerns tend to elicit eye rolls from corporate marketers, who see restrictions on how they collect and use customer information as infringing on their ability to customize communications and experiences. But growing evidence indicates that respecting privacy is not only the right thing to do, but also a good way to grow your business.Not that companies have much choice anymore. Nearly 130 countries have adopted data protection and privacy legislation. Colorado recently became the