Why e-commerce search is so bad and what may soon fix it

At the website of one of the largest consumer electronics e-retailers, a search for “beer cooler” returns a bounty of more than 500 relevant results, but a search for “beer chiller” delivers not even one. Type in “something to cool beer” and the only result you get is a Lego set.Conduct the same exercise on Google or Bing and the experience is quite different. The two most popular engines seem to understand that “cooler” and “chiller”