What to do when customers complain

Customer reviews have become so ubiquitous that we no longer notice how dependent we’ve become upon them, but for many businesses and product categories, they’re a make-or-break proposition.A 2020 survey by BrightLocal found that 87% of consumers read online reviews for local businesses, and nearly half say they won’t engage with a business whose rating is less than four-star. In industries like hospitality, consumer electronics, and local services, a string of negative review