What next for Apple Silicon on Macs?

The first M3 benchmark figures are showing up, which means it's a good time to look at why (and how) Apple already won the processor wars.Apple introduced the first three members of its M3 processor family this week: M3, M3 Pro, M3 Max. The M3 Ultra may show later if the company feels there is demand. We’ve also seen the first claimed Geekbench benchmarks for two of these chips:
M3 chip: Single-core performance of 3,030 and multi-core performance of 11,694.
M3 Max: Single-core p