23-05-2022 15:26 via computerworld.com

We already know how Apple will prosper in uncertainty

With inflation raging, supply chains broken, and a tech workforce unsettled by the COVID-19 pandemic aftermath, what's a smart company to do? We already know what Apple will do – it will follow the maxim of founder Steve Jobs, put its figurative head down and “innovate” its way through uncertain times.When the going gets tough…
Speaking to CNN many years ago, Jobs explained his approach:
"We've had one of these before, when the dot-com bubble burst. What I told our comp
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