The ROI in AI (and how to find it)

By 2030, companies will spend $42 billion a year on generative artificial intelligence (genAI) projects such as chatbots, research, writing, and summarization tools. And while the technology has been heralded as a boon to productivity, nailing down a return on investment (ROI) in genAI could prove to be elusive.“Capturing and measuring the exact productivity improvements has been a challenge for many of our clients,” said Rita Sallam, a distinguished vice president analyst