New digital storefronts shake up online retail—and advertising

Last month, Walmart and Netflix launched a hub on Walmart.com offering an assortment of themed merchandise from Netflix hit shows available exclusively through the retail giant. It’s Netflix’s first “digital storefront” with a national retailer and an example of how e-commerce is shaking up the $650 billion global advertising industry.Marketers in business-to-consumer and business-to-business markets alike have been buffeted recently by regulations intended to safeguard