Microsoft gives up on internet search to build a better AI brand

Two weeks ago at its Ignite event, Microsoft made something of a snoozy announcement: the company was rebranding its generative AI-based Bing Chat and calling it Copilot instead.Ho-hum. Another day, another change in the company’s branding strategy. Par for the course, right?.But the announcement was more consequential than you might think. It signaled Microsoft has thrown in the towel on the internet search war with Google and is turning its full attention to AI.Copilots everywhere