Meta launches AI-based VRS system to reduce bias in advertising

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company had announced its plan to create VRS for equitable distribution of ads as a part of a settlement with the DOJ, which was representing the US Department of Housing and Urban Development (HUD), in June last year. The development of VRS was part of the settlement for a complaint