Don’t put all your eggs in one Facebook basket

OK, I get it. Facebook is insanely popular. With it closing in on 3 billion (yes, billion with a “b”) users, no one can ignore Facebook. But do you really want to base your business's advertising and outreach on Facebook alone? I think not.First, as we saw on Oct. 4, Facebook can go down with a resounding kaboom. It wasn't just down in the U.S.; it was down around the world. That was one impressive crash. Technically, a simple mistake with Facebook's internet settings had gigan