Apple’s challenge now: innovation at scale

Apple is the perfect illustration of what happens to a company when it achieves mass-market presence – it’s a problem of scale.Develop, manufacture, supply
More particularly, it’s a problem of delivery. Take the iPhone, for instance.During the first phase of the pandemic, Apple was forced to figure out how to source components for, develop, and manufacture a multitude of new devices. It had to achieve this consistently, and distribute these things internationally, ev