Travelers threat forces Brolly to change logo

Start-up InsurTech firm Brolly is crowdsourcing a new logo
following a legal threat about its original red umbrella motif.
Sources told The Insurance Insider
that the lawsuit stems from US insurance giant Travelers, which has
a history of taking companies that use an umbrella in their logo to
court in order to protect its own well-known brand.
Brolly, which describes itself as an app-based insurance
concierge service, has taken to social media to ask the public and
its customers to...