24-07-2017 23:04 via insuranceinsider.com

Travelers targets Singapore InsurTech over logo

Travelers has launched legal action against Singapore-based
InsurTech start-up PolicyPal over the company's use of an
umbrella for its logo, in at least the second such case brought by
the US carrier this year.
PolicyPal's logo features a green umbrella set at a
45-degree angle, while Travelers' long-standing emblem is a red
vertically placed umbrella.
The start-up has launched a competition to design its new logo,
with entries due before 31 July.
In a statement announcing the competition, Polic
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