28-01-2015 13:47 via theguardian.com

Saga roars into middle-aged biker market with new acquisition

Insurance company buys specialist Bennetts as figures show a third of UK motorcyle owners are over 50They might lack the the daring ambition of Evel Knievel, but motorbike enthusiasts over the age of 50 have not escaped the notice of Saga, which has bought up specialist insurer Bennetts in a £26m cash deal that it hopes will benefit from this growing market.Bennetts, part of the BGL Group, provides motorbike insurance for more than 200,000 customers. Almost half of these are over the age o
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