Reith rebrands Marketform as Neon

CEO Martin Reith has re-launched American Financial Group's
(AFG) Lloyd's business as Neon as he continues his efforts to
turnaround the carrier's fortunes.
Reith has rechristened the business Neon - which is derived from
the Greek word for new - eight months after he was parachuted in as
CEO to orchestrate an overhaul of the misfiring Lloyd's
insurer.
"The timing is right for us now - it's good that we
rebrand to move beyond the Marketform heritage," Reith told
The...