Pay-as-you-drive startup threatens car insurance dinosaurs

Founder Freddy Macnamara launched his disruptive model in 2015 after spending two years convincing underwriters and investors to take a chance Freddy Macnamara came up with the idea for Cuvva in 2013 while in a bar, chatting about lending his car to a friend. “It was ridiculous that you couldn’t borrow a car for an hour, because of the difficulty of getting short-term cover,” he says. “I could order an Uber or a Deliveroo to my house, but I couldn’t buy insurance fo