Opinion: Trust issues

Trust. A scarce commodity in this corrosive age of perma-outrage,
where public ire can in a heartbeat lurch from lawmakers, to CEOs,
to banks, and even a world-class children's hospital.
Yet insurers that attended the International Cooperative and
Mutual Insurance Federation's conference heard repeatedly that
winning trust was the key to closing the ever-growing protection
gap.
The insurance industry should in theory be reasonably well
positioned to convince consumers it's on their side, having