Opinion: It's just a name

Late last week the insurance group led by former AJ Gallagher
International CEO David Ross, which had been operating under the
makeshift name KIRS, rebranded itself.
Or, given that KIRS was really more like a placeholder, you
could say it merely branded itself inbecoming Ardonagh.
The name is apparently Celtic and represents an amalgam of the
words for "on high" and "warrior".
It is a nod, presumably, to Ross' own Celtic heritage, as
well as an attempt to indicate...