Marsh in trademark battle with InsurTech Marshmallow

Marsh is taking trademark infringement action against
Marshmallow, in an attempt to skewer the start-up over its choice
of name, the InsurTech said.
The UK Intellectual Property Office (IPO) is mediating the
dispute, which Marshmallow described as "a David versus
Goliath" battle.
Marshmallow co-founder Oliver Kent-Braham said: "It's
the principle. There is a huge amount of InsurTech innovation in
the UK at the moment. We believe that this is a good thing for
consumers and should be supported not