London brokers in historic e-placement commitment

Senior executives of 16 broking firms representing more than 80
percent of business placed in the London market have made a formal
commitment to electronic placement of insurance in the city through
the nascent Placing Platform Limited (PPL) electronic placing
platform.
The communiqué, signed through the auspices of the London
& International Insurance Brokers' Association (Liiba)
board, was revealed by Steve Hearn, chairman of the London Market
Group (LMG), at a market-wide forum hel