LMG brand research to complete by year-end

The London Market Group (LMG) will finish its research into
developing a brand strategy for the London insurance industry by
the end of the year, CEO Benedict Reid told The
Insurance Insider.
Formerly described as a kitemark, the strategy is being
developed to better promote the London market overseas, but could
well include the creation of an emblem to advertise the
industry.
"Expect the work to be through by the end of the
year," Reid said, adding that there was...