Lemonade CEO: P2P moniker 'caused a lot of confusion'

The CEO of major InsurTech start-up Lemonade has explained the
rationale behind the firm's decision to drop its claim to be a
peer-to-peer (P2P) insurance company earlier in the year.
In an interview with The Insurance
Insider, Daniel Schreiber explained that since
Lemonade's 2016 launch the label had caused confusion, but that
the underlying substance of the US homeowners' insurer
hadn't changed "one iota" as a result of the semantic
shift.
The executive explained that because Lemonade's custom