K2 launches affinity venture with Star & Shield buy

K2 Insurance Services plans to step out of its wholesale space and
develop a national retail programme for first-responders built on a
model created by Star & Shield Insurance, which it has
acquired.
The agency's affinity model prompted K2's interest in
acquiring the business, CEO Bob Kimmel told The
Insurance Insider. He said Star & Shield has
$25mn in annual premiums. It is based in Alpharetta, Georgia, near
Atlanta.
"We're going to take that concept nationally," Kimmel
said.
Kimmel li