Why E-commerce Brands Rely on Email Marketing More Than Ever

Stuart Gentle Publisher at Onrec21 May 2026|Why E-commerce Brands Rely on Email Marketing More Than EverEmail marketing has remained one of the most consistent and high-performing channels in e-commerce, even as new platforms and technologies continue to emerge.While social media algorithms shift constantly and paid advertising costs continue to rise, email remains a direct and owned communication channel between brands and customers.
This reliability is one of the main reasons ecommerce busines