The Rise of “Social-First Hiring”: Why Talent Teams Must Think Like Content Creators

Stuart Gentle Publisher at Onrec10 Dec 2025|News archiveThe Rise of “Social-First Hiring”: Why Talent Teams Must Think Like Content CreatorsYou see it every day: talent lives on social.The people you want to hire scroll TikTok, Reels, Shorts. 
And they form opinions about companies there, through creators, team vlogs, and #WorkTok, long before they ever visit a careers page.
By the time someone reads your job post, their mindset is already half-built by what your brand feels lik