‘You never truly quit’: how RuneScape survived to 25 – and beyond

The massively multiplayer online role-playing game has grown into a virtual social space and part of daily life for thousands of playersIn a small stone chapel, on the edgelands of a medieval wilderness, two women are getting married. The attenders are draped in rainbow capes, glowing armour and top hats. A scantily clad, muscular man with angel wings officiates the ceremony. Over the heads of the two brides hover the words “I do” in bright yellow text. This is RuneScape, a massively