WPP to appoint company insider Mark Read as chief executive

Mark Read is a WPP veteran who has served on the company’s board for 10 years.WPP will name company insider Mark Read as its new chief executive next week after the world’s largest advertising group decided against an external hire to replace its founder, Sir Martin Sorrell.Read is a WPP veteran whose time at the group includes 10 years on the board, and had been tipped as the favourite internal candidate for the job.