Why we share our personal data … for free

We constantly give out personal information online, through social media, online transactions, or newsletter sign-ups – but how fair is the exchange?Consumer data is the lifeblood of digital business. Every time we go online – whether it’s to shop, socialise or browse – we give away personal information about ourselves.Think of those times you might have indulged in a fun quiz on social media, which promised to reveal, based on your answers, what legendary footballer or p