Why the Kenwood Chef is heavier than it needs to be – and other design tricks

Sir Kenneth Grange, who designed the kitchen mixer, has revealed he made it heavier to appear higher quality. But it’s not the first time we’ve been duped by clever designStella Artois once ingeniously convinced us to pay more for its average beer by marketing it as “reassuringly expensive”. It was honest, at least, unlike Kenwood, which might otherwise have sold its ubiquitous Kenwood Chef food mixer as “reassuringly heavy”.Sir Kenneth Grange, who redesigned