Who is Oliver Bonas and how has he captured middle-class hearts?

Are you the kind of person who would part with £14 for a yuzu and green tea-scented candle in the shape of an owl? If so, you're probably well acquainted with Oliver Bonas. If not, picture one of those kitsch gift shops you tend to find in upmarket seaside towns – an eclectic mix of homeware, furniture, cards, clothes and the downright baffling (Keep Calm Nipple Balm, anyone?)