When Siri is spot on with a cultural reference who makes it happen, man or machine?

Do we want our phones, tablets and watches to have a personality? Would we like them to be meek and compliant, bold and outspoken or hovering somewhere in between? This week it was discovered that Apple's voice assistant, Siri, certainly doesn't mess about if anyone dares to ask how tall former American Olympic decathlete Bruce Jenner is.