What's In A Name? Why Chelsea Still Own Jose

Manchester United may have to pay Chelsea for the right to fully exploit Jose Mourinho's name when he is confirmed as their manager later this week. Chelsea still own the rights to Mourinho's name and signature, having registered it as a trademark with the Intellectual Property Office in 2005, during his first spell at Stamford Bridge. As well as being registered in the UK, "Jose Mourinho" is registered as a trademark of Chelsea FC on the European Union's Intellectual Property Database.