Whatever happened to the Jade Goody effect?

Brave face ... Jade Goody inspired thousands of women to book a smear test.When the letter arrives informing me that I am due a smear test, as it does every three years for women aged 25 to 49, I do what many women do: I recycle it.The overall decline may seem small – in March 2017, the percentage of women deemed to have been screened adequately fell to 72% from 72.7% the year before – but the figures mask a persistent decline in women booking tests.