Today’s connected consumers provide new challenges – and opportunities – in advertising

In 1979 Silk Cut ran a cinema advert, set in “Mbongoland”, featuring a blacked-up John Bird talking to camera in a fake South African accent. The colonial scenario, which concluded with cigarette-puffing Brits casually bayoneting Zulu warriors, failed to prompt any notable expressions of outrage from audiences Ethical considerations, it’s fair to say, did not take up much time in the long “working” Soho lunches enjoyed by the buccaneering “Mad Men” of a previous advertising genera