The i: as intelligent and compact as ever, but nothing like as cheap
There was a change of ownership in April 2016 when a regional giant, Johnston Press, paid £24m as the old Indy departed to find a wholly digital future.The little brother, crisply edited by Oly Duff and a small team, sailed on.Circulation revenue for the i increased from £4.4m to £11m and advertising revenue was said to be up from £0.8m to £3m (over a slightly different period).
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