The Alexa effect: what we can expect from her new collection

The new issue of Vogue has landed on the fashion desk – and with it, a first look at Alexa Chung’s new label. Here’s our snap verdictFashion has a million so-called influencers, but only one Alexa Chung. She put a generation of millennials in Peter Pan collars, brought the Barbour jacket back from the dead to backstage at Glastonbury, and is the reason why you have so many pairs of ankle boots. So her Alexachung collection, which goes on sale 31 May, is going to hit your wardro