The abject failure of marketisation in higher education

‘Short of a wholesale reversal of such policies, the only solution is for the universities to agree, and the Office for Students to police, what share of their income to spend on activities that do not directly support student education.’Photograph: David Cheskin/PAThe enormous sums spent by many universities on marketing should come as no surprise (Report, 3 April). Nor should the fact that it is mostly the less prestigious institutions that are doing most of the spending. Like grad