Strikes, IT failures, customer unrest: can BA pull out of this nosedive?

The carrier is trading on past glories with glitzy ads that fail to reflect years of cost-cutting. But the firm insists it is investing for changeThe recent TV advert celebrating British Airways’ 100th anniversary was framed as a love letter to Britain, narrated by national treasures such as artist Grayson Perry, astronaut Helen Sharman and a phalanx of sporting stars.“We love you, Britain,” gushes Oscar-winner Olivia Colman. Continue reading...