Sports Direct Warehouse Is 'Ikea On Steroids'

Mike Ashley has become one of the most talked about businessmen in Britain while hardly ever talking about himself. As private as he is successful, the founder of Sports Direct has done only a handful of interviews in his time at the helm of the company, and of Newcastle United, the club he bought in 2007. So it was unexpected, and highly unusual, to find the man worth £3.5bn holding open the door for Sky News and a select group of media at his vast warehouse at Shirebrook in Derbyshire.