Sir Martin Sorrell: 'There's no monopoly on wisdom' - video
The CEO of WPP on the dangers of short-term thinking, creative collaboration and why being paranoid is good for business Watch Sir Martin Sorrell, CEO of WPP, discuss how the definition of creativity in advertising is changing, with Rory Cellan-Jones, the BBC’s technology correspondent. During the wide-ranging talk, Sorrell explores the potential impact of a Brexit on business, the value of data in helping inform creativity and why the risk from adblocking may be exaggerated.To get weekly
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