Ryanair strikes: 'Their brand is built on being reliable bastards'

How much pain will a summer of industrial action inflict on Europe’s largest airline?When Ryanair flies into a storm, it usually does so on a course charted with meticulous precision by chief executive Michael O’Leary.The boss of Europe’s largest airline has an unrivalled talent for generating publicity through controversy, adhering to the dogma that it doesn’t matter what people say about Ryanair as long as they say Ryanair often enough. Continue reading...