Rubik's Cube firm left puzzled by EU court's trademark ruling

The company behind the Rubik's Cube has said it is "baffled" after it lost a trademark battle in a ruling by Europe's top court. UK-based Seven Towns, which manages the toy's intellectual property rights, registered the shape of the toy as a three-dimensional EU trademark with the European Union Intellectual Property Office (EUIPO) in 1999. More than 400 million Rubik's Cubes, invented by Erno Rubik in Budapest in 1974, have been sold around the world.