Premier League TV rights: As long as viewers are sofa-bound and spending, the broadcasters will shell out

It is hard to convey the inflation that has been applied to Premier League football rights since they were first auctioned in 1992, but try this. If the length of a televised match had increased in line with the amount that broadcasters are willing to pay to show each one, the players who turned out for 90 minutes for the cameras back then would be running up and down the pitch for an entire 24 hours per fixture from August 2016.