McMindfulness and a side of meritocracy

Meditation class.Photograph: Dougal Waters/Getty ImagesDavid Forbes’s description of McMindfulness is insightful (How capitalism captured the mindfulness industry, 16 April), but I suggest there is an even more insidious method “for subduing employee unrest, promoting a tacit acceptance of the status quo and … keeping attention focused on institutional goals” that both predates it, has far greater reach and may even have been its midwife: the use of a single word, challe