Livestreaming: how Katy Perry raised the bar for online self-publicity

Ever more stars are broadcasting their lives to the world. Is it daring or desperate? Related: Katy Perry: Witness review – ‘purposeful pop’ proves tricky to pull off Livestreaming – the art of putting a celebrity in a room, broadcasting it on YouTube and hoping that, through sheer raw charisma, something will happen in the rough shape and form of album promotion – is The Hot New Thing. It’s time to get used to it while it’s here. Continue reading...