Irn Bru Maker Cuts Back On Sugar Ahead Of Tax

Irn Bru maker AG Barr said it was substantially reducing the sugar content of its drinks as it weighed the impact of new tax measures set to hit the industry. Chancellor George Osborne said earlier this month that from 2018 the Government would introduce a levy on soft drinks based on their sugar content, amid the growing problem of childhood obesity. Barr, whose brands also include Tizer, Rubicon and Strathmore Water, has previously described the proposals as "extremely disappointing".