Go-Ahead Group to start on-demand minibus service in Oxford

British bus and rail company Go-Ahead Group said on Thursday it was launching an on-demand minibus service in Oxford, as it bids to tap into a growing market for technology-led transport alternatives to cars.The pilot scheme will start in east Oxford on June 25, with six buses operating in the English university city which has long battled to reduce congestion.Earlier this year, London approved plans by Ford to operate its Chariot minibus service.